Couple of Simple Minimalists

We are creators, designers, researchers and imagineers.
We have reactive skin ... sensitive skin ... allergies ... and flares.
We set out every day to truly uplift the world.

Our Ethos: Social Entrepreneurship

People, Planet and Products

We believe that skincare is truly self care. Taking care of our largest organ creates a deep connection to our body. It also creates a platform for positive self esteem. Your skin expresses everything you feel, and we are avid supporters of the mind + body connection. Personal cosmetics are a main contributor to non-recyclable excess waste on our planet. We believe reuse > recycle. We believe in a cradle-to-cradle design. We have a deep connection with the earth and are called to make products that serve both people and our planet.

A Founder's Story: Elle

Our Commitment


Check out where we've been featured on our Press page